As we all know, marketing is the most essential aspect of any business. Marketing makes a business stand out from competitors and helps companies connect with potential customers. In today’s fast-paced world, it is essential.

So, if you pursue a master’s course in marketing from a well-reputed university abroad, then it will give you the skills to stay ahead in strategy, data, and leadership.

In this blog, we will tell you about the ten best universities for Marketing master’s degrees in the world, their eligibility criteria, a list of their marketing master’s degrees, and much more.

Best Marketing Masters programs in the world

HEC Paris

HEC Paris is one of the oldest and most prestigious b schools in Europe. It was established in 1881 by the Paris Chamber of Commerce and Industry. It offers 30 postgraduate programs for international students.

This b school in France ranks at #9 in the QS WUR Ranking By Subject, and it consistently ranks #1 in Europe and in the top three globally by Financial Times -European Business School Rankings.

It offers Master’s, Bachelor’s, MBA, and summer programs. It is a triple-crown accredited business school by AACSB, AMBA, and EQUIS, meaning you will get a high-quality education.

HEC Paris Masters in Marketing program ranks #1 in the QS Rankings 2024. It is one of the best professional Marketing degrees in Europe, with a success rate of 98%.

Upon completion of this course, you can earn an average salary starting from 50,000 euros, and it can go even higher as you gain more experience.

The unique thing about this course is that you will work on several real-life business cases with some of the world’s top companies, such as McKinsey, LVMH, Proctor and Gamble, L’Oreal, and many more.

Documents required

Bachelor’s degree certificate or current enrollment certificate.
All of your academic transcripts you got when you have completed your bachelor’s from a higher institute (exchange programs included) with official GPA.
Your updated Resume (CV).
Scores of your English language proficiency tests, IELTS, TOEFL, TOEIC, or Cambridge.
2 completed online reference forms, out of which one must be filled by your professor.
Your passport-style photograph
You also have to pay a non-refundable application fee of 140 euros.
Optional documents like scores of GRE(including GRE shorter version) or GMAT (including GMAT focus).

Application deadlines

Round 1: October 10th, 2024, at noon CEST
Round 2: January 6th, 2025, at noon CET
Round 3: February 27th, 2025, at noon CET
Round 4: April 14th, 2025, at noon CEST

The total tuition fee for this program at HEC Paris for the 2025/2026 academic year is 34,500 euros.

ESSEC Business School

ESSEC Business School was established in 1907 and is one of the best universities for marketing masters in France. It has over four campuses: Cergy, Paris, Singapore, and Rabat.

It offers undergraduate, graduate, executive education, and PhD programs. It has one undergraduate program and eight postgraduate programs.

This university ranks #21-50 in the QS WUR Ranking By Subject, #2 in the World University Rankings—Masters in Marketing, #2 in the World University Rankings—Masters in Management, and #3 in the World University Rankings—Masters in Business Analytics.

This university offers an MSc in Marketing Management and Digital (MMD). In this course, you will study the concepts and tools of marketing and digital and management fundamentals for one year. The average tuition fee is 42,720 SGD.

Various scholarships will help you in financing your studies at ESSEC Business School, such as:

ESSEC Academic Excellence Scholarship
ESSEC Diversity Scholarship

During the course, you also have to complete the internship for 4-6 months, and you can do this anywhere in the world. So this is the best thing about this marketing course at ESSEC Business School.

Documents required

IE Business School

IE Business School is one of the top B Schools in the world based on the international rankings for providing one of the top marketing master’s degrees. This university offers programs in different areas, including bachelor’s, master’s, executive master’s degrees, executive education programs, PhD, DBA, and doctoral and dual degrees.

This university ranks #44 in the QS WUR Ranking By Subject, #3 in the World University Rankings—Masters in Marketing, #4 in the World University Rankings—Masters in Management, and #8 in the World University Rankings—Masters in Business Analytics.

This university offers three master’s programs in marketing:

Master in Digital Marketing

A ten-month full-time course taught entirely in English.

Documents required

Bachelor’s degree from an accredited university (*)
Official university transcripts (certified translation into English or Spanish)
1 page CV/Resume.
one essay
Contact information of two relevant academic or professional references.
English language certificate: We accept the TOEFL (minimum score of 100 but 105 recommended), the IELTS (minimum score of 7 but 7.5 recommended), Duolingo English Test (minimum score 130) or a Cambridge Advanced level. A certificate is not required if you are a native speaker, you completed an undergraduate degree in English, you have worked and lived for more than two years in an English-speaking country, or if you have extensive professional experience in English. Nevertheless, should the Admissions Committee find it necessary, they may request one of the certificates mentioned above.**
Photocopy of current passport
Passport-size picture
You also have to pay an application fee of 150 euros.

Master in Strategic Marketing and Communication

A ten-month full-time course taught entirely in English.

Documents required

Bachelor’s degree from an accredited university (*)
Official university transcripts (certified translation into English or Spanish)
1 page CV/Resume.
one essay
Contact information of two relevant academic or professional references.
English language certificate: We accept the TOEFL (minimum score of 100 but 105 recommended), the IELTS (minimum score of 7 but 7.5 recommended), Duolingo English Test (minimum score 130) or a Cambridge Advanced level. A certificate is not required if you are a native speaker, you completed an undergraduate degree in English, you have worked and lived for more than two years in an English-speaking country, or if you have extensive professional experience in English. Nevertheless, should the Admissions Committee find it necessary, they may request one of the certificates mentioned above.**
Photocopy of current passport
Passport-size picture
You also have to pay an application fee of 150 euros.

Executive Master in Strategic Marketing and Communication

A fifteen-month part-time course taught entirely in English. You can pursue this course both online and offline.

Documents required

Bachelor’s degree from an accredited university (*)
Official university transcripts (certified translation into English or Spanish)
1 page CV/Resume.
one essay
Contact information of two relevant academic or professional references.
English language certificate: We accept the TOEFL (minimum score of 100 but 105 recommended), the IELTS (minimum score of 7 but 7.5 recommended), Duolingo English Test (minimum score 130) or a Cambridge Advanced level. A certificate is not required if you are a native speaker, you completed an undergraduate degree in English, you have worked and lived for more than two years in an English-speaking country, or if you have extensive professional experience in English. Nevertheless, should the Admissions Committee find it necessary, they may request one of the certificates mentioned above.**
Photocopy of current passport
Passport-size picture
You also have to pay an application fee of 150 euros.

ESCP Business School

ESCP Business School was established in 1819 and is one of the oldest business schools in France. It is a globally recognised business school with a network of 120 partner universities and is known for providing the best marketing master’s degrees in the world.

This university offers one undergraduate program and 41 postgraduate programs with an average tuition fee of 22,000 euros/year.

This university offers two master’s programs in Marketing

MSc in Marketing and Creativity

This is a full-time master’s course lasting 18-21 months. The program is entirely taught in English, and you can pursue it in London or Paris.

After completing this course, you can expect an average starting salary of 55,900 euros worldwide.

Documents required

should have Bachelor’s degree and Masters in any discipline:

If you have less than 240 ECTS (less than four years of full-time study at a higher education level or equivalent), you must attend an additional online semester from July to September.

You should have a minimum of 18 months of relevant, full-time professional work experience (which can also include internships) in a customer-related activity such as sales, marketing, communications, or the creative industries.
Two reference letters (ideally one academic and one professional)
Motivation letter
You also have to write a creative essay of 500 words.
You must be fluent in the English language. If you are not a native English speaker, then you have to prove your English language proficiency by the following test scores:

IELTS Academic: band score of 7

TOEFL IBT: 100

TOEIC: 800

Cambridge English test C1/C2 (CAE/CPE): 185

The tuition fee for the January 2025 intake is 25,700 euros for all international students (EU or non-EU citizens).
You also have to pay an application fee of 130 euros, a non-refundable fee.

Scholarships are also available which will help you in financing your studies, such as:

Global Citizen Talent Scholarship with a value of 2,500 euros.
Access Opportunity Scholarship, which is valued at up to 4000 euros.

MSc in Marketing and Digital Media

This is a full-time master’s course for 15 months, taught entirely in English. You will also have the chance to meet and network with professionals in this field. You can pursue this course in Berlin, London, or Madrid.

Documents required

You should have Bachelor’s degree and/or Masters in any discipline:

A minimum of 240 ECTS was previously acquired at higher education institutes.

You must be fluent in the English language; if you are not a native English speaker, then you have to prove your English language proficiency by the following test scores:

IELTS Academic: band score of 7

TOEFL IBT: 95

TOEFL Written: 600

TOEFL Computer Based: 250

TOEIC: 945

Cambridge English test: C1 level

You must be 23-32 years old
You should have 12 months of professional experience.
You should have an international profile
You should be motivated to join the Master and for a high-level career in this field.
The tuition fee for the January 2025 intake is 24,400 euros for all international students.
You also have to pay an application fee of 130 euros, a non-refundable fee.

Imperial College Business School

Imperial College Business School is located in London, United Kingdom. It is known to provide one of the best marketing courses in the world, as its Masters in Marketing course ranks at #4 in the World University Rankings- Masters in Marketing.

It offers MSc Strategic Marketing to international students. It is a full-time course for 12 months in London, UK. You can apply for this course till 26th September 2024, and the course will start next year in September 2025.

Entry requirements

You should have a first—or upper-second-class undergraduate degree or international equivalent in disciplines such as Business Management, Marketing, Economics, Psychology, Media, and Communications.
This course was designed for new and recent graduates, so there is no minimal professional experience; if you have more than three years of experience, you will be considered more than other students with no work experience or experience of less than three years.
You must also prove your English language proficiency by the IELTS, TOEFL iBT, and Duolingo English Tests. Here are the minimum scores that you should have in each test:

IELTS: an IELTS band score of 7.0 with no band less than 6.5 in all elements.

TOEFL iBT: A minimum score of 100 overall, with minimum scores of 22 in all elements.

Duolingo English Test: 125 overall with no less than 115 in any band score.

Columbia University

This university is situated in the New York, United States. This university is known for its important research centres and for providing a good enviornment for undergraduates and graduates in many scholarly and professional fields.

Its Masters in Marketing ranks #6 in the World University Rankings-Masters in Marketing.

This university offers MS in Marketing Science, this program offers STEM-eligible curriculum that focuses more on Marketing analytics. With the help of this course you will learn to work in a variety of domains such as media and advertising, consumer products, omnichannel retailing, and financial services.

An MS in Marketing Science requires three semesters of full-time study. You must also complete a minimum of ten full-term graduate-level courses (30 credits).

Emlyon Business School

Emlyon Business School was established in 1872 by the Lyon CCI in LYON, France. This university offers four undergraduate programs and 19 postgraduate programs.

This university offers a range of postgraduate programs taught entirely in the English language. Students can specialise in general management, entrepreneurship, or a particular industry.

This university offers three master’s programs in marketing:Emlyon Business School was established in 1872 by the Lyon CCI in LYON, France. This university offers four undergraduate programs and 19 postgraduate programs.

This university offers a range of postgraduate programs taught entirely in the English language. Students can specialise in general management, entrepreneurship, or a particular industry.

This university offers three master’s programs in marketing:

MSc in Digital Marketing and Data Science

This course is for international students with a minimum of a 3-year Bachelor’s degree and an average tuition fee of 27,900 euros. This program is approved by the Conference des Grandes Ecoles.

This is an 18-month course including a 4—to 6-month internship (120 ECTS credits). It is taught entirely in English and delivered in Paris with an international term and one-week-long international seminar.

Documents required

A resume
A copy of an official valid identity card or passport
A certified copy of your most recent academic degree
A proof of enrolment statement for applicants currently enrolled in higher education
A certified copy of your transcripts from the first year of your undergraduate education.

Optional documents:

An official management aptitude test score: GMAT, GMAT online, GRE, TAGE MAGE, CAT
An English proficiency test: TOEFL iBT, TOEIC, IELTS, Cambridge
Recommendation letters

You also have to pay an application fee of 120 euros when filing your application.

MSc in Luxury Management & Marketing

This course is for international students with a minimum of a 3-year Bachelor’s degree and an average tuition fee of 35,000 euros. This program is approved by the Conference des Grandes Ecoles.

This is an 18-month course including a 4 to 6-month internship (120 ECTS credits). This program is taught entirely in the English language.

This first term of this program will be delivered on the campus in Paris. The second term will be held in New York, at Parsons School of Design or London, College of Fashion or Rome, and Luiss Business School. The third term will be an international term held at their partner university.

Documents required

A resume
A copy of an official valid identity card or passport
A certified copy of your most recent academic degree
A proof of enrolment statement for applicants currently enrolled in higher education
A certified copy of your transcripts from the first year of your undergraduate education.

Optional documents:

An official management aptitude test score: GMAT, GMAT online, GRE, TAGE MAGE, CAT
An English proficiency test: TOEFL iBT, TOEIC, IELTS, Cambridge
Recommendation letters

You also have to pay an application fee of 120 euros when filing your application.

MSc in International Marketing & Business Development

This course is for international students with a minimum of 3-year Bachelor’s degree with an average tuition fee of 28,750 euros. This program is approved by the Conference des Grandes Ecoles.

This 18-month course includes a 4- to 6-month internship (120 ECTS credits). This program is taught entirely in the English language.

This program is delivered in Lyon, and it includes an international term and a one-week-long international seminar.

Documents required

A resume
A copy of an official valid identity card or passport
A certified copy of your most recent academic degree
A proof of enrolment statement for applicants currently enrolled in higher education
A certified copy of your transcripts from the first year of your undergraduate education.

Optional Documents

An official management aptitude test score: GMAT, GMAT online, GRE, TAGE MAGE, CAT
An English proficiency test: TOEFL iBT, TOEIC, IELTS, Cambridge
Recommendation letters

You also have to pay an application fee of 120 euros when filing your application.

ESADE Business School

ESADE Business School is situated in Barcelona, Spain, and its marketing course ranked seventh in the World University Rankings-Masters in Marketing. It is a triple crown accredited international business school- AACSB, EQUIS, and AMBA.

EFMD recognises this business school in Spain with the BSIS label, acknowledging its social impact, innovative approach, and international student representation.

It offers diverse programs, including four undergraduate programs and eleven postgraduate programs.

This university offers a Master’s in Marketing Management to international students. This course helps build agility, strategic thinking, and confidence in finding solutions to real-world marketing challenges.

This course will be done on campus in Barcelona and taught entirely in English. It will commence on September 15th, 2025, or October 20th, 2026.

After completing this course, you will have the chance to work with some of the top companies in the world, such as Amazon, HP, Lenovo, Logitec, Samsung, Tesla, etc. These benefits make it one of the best marketing courses in the world.
The tuition fee for the first year of this course is 36,400 euros, the tuition fee for the second year is 15,000 euros, and the application fee is 135 euros. The estimated monthly living expenses, including accommodation, utilities, groceries, ESADE cafeteria, transportation, sports, and miscellaneous expenses, will be around 1200 euros.

Documents required

You must have your undergraduate degree ready with you.
Your updated resume
All university transcripts
You also have to prove your English language proficiency by taking the TOEFL iBT, IELTS, PTE Academic, or Duolingo English Test.

Here are the score requirements for each test.

TOEFL iBT: 100
IELTS: 7.0+ (IELTS Indicator online test is also accepted)
Certificate in Advanced English: B+
Certificate of Proficiency in English: C+
PTE Academic: 68+
Duolingo English Test: 130+

Warwick Business School

The Warwick Business School is located in Coventry, United Kingdom. It offers a variety of courses, including undergraduate programs, 18 postgraduate programs, an MBA, a Doctoral degree, and executive education.

Its Masters in Marketing program ranks at #9 in the World University Rankings- Masters in Marketing.

This university offers MSc Business with Marketing to international students with a tuition fee of 34,550 euros. In this course, you will pursue this course for one year at Warwick Campus study the key fundamentals of business and develop specific insights into marketing.

Documents required

2.1 achieved at the Undergraduate level.
You don’t need to submit GRE or GMAT scores, as the university doesn’t require them.

But you need to prove your English language proficiency by the following tests:

IELTS Academic: 7.0 (All four language elements must be scored 6.0+, with a maximum of two language components at the lowest level of 6.0 or 6.5.)
CPE: 190 Overall
CAE: 190 Overall
TOEFL: 100
Trinity ISE III: Merit pass in four components
Trinity ISE IV: Pass in four components

EDHEC Business School

EDHEC Business School is located in Lille, France, and has four other campuses in Nice, Paris, London, and Singapore. It ranks among the top 10 business schools in Europe.

It offers one undergraduate program and 24 postgraduate programs with an average tuition fee of 11,675 euros/year.

This university offers two master’s programs in Marketing:

MSc in Marketing Analytics

This program ranks #7 in the Financial Times Ranking 2023 and is among the top 10 masters in Marketing worldwide.

This course is triple accredited by AACSB, CEFDG, and EQUIS. This program is taught entirely in English at the Lile campus in France, with a credit value of 120 ECTS.

You will pursue this course on campus from September to May, and your internship starts in June. The tuition fee for this course is 27,300 euros, and you need to pay an application fee of 100 euros.

Documents required

Minimum three-year bachelor’s degree (any type of engineering or business/finance background)
Acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS)
TOEFL Internet-based ≥ 92
TOEIC ≥ 850
IELTS ≥ 6.5
Cambridge Test of English > 175
Optional Aptitude Test Score GMAT or GRE or TAGE MAGE or CAT* official test score report (CAT* for Indian students only) can add value to your application.
CV
Letter of motivation
Academic transcripts
Two letters of recommendation
Online video interview

MSc in Marketing Management

This program ranks #7 in the Financial Times Ranking 2023 and in the top 10 masters in Marketing worldwide in the QS World University Rankings 2024.

This course is triple accredited by AACSB, CEFDG, and EQUIS. This program is taught entirely in English at the Lile campus in France and has a credit value of 120 ECTS.

Documents required

Minimum three-year bachelor’s degree (any type of engineering or business/finance background)
Acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS)
TOEFL Internet-based ≥ 92
TOEIC ≥ 850
IELTS ≥ 6.5
Cambridge Test of English > 175
Optional Aptitude Test Scores GMAT or GRE or TAGE MAGE or CAT* official test score report (CAT* for Indian students only) can add value to your application.
CV
Letter of motivation
Academic transcripts
Two letters of recommendation
Online video interview

Conclusion

In conclusion, pursuing one of the best marketing courses in the world from a renowned institution can significantly boost your career in today’s competitive market.

With access to cutting-edge strategies, real-world projects, and a global network, these programs equip you with the skills needed to excel in marketing and leadership roles across various industries.