Are you looking for the best marketing master’s in the world to uplift your career prospects and stand out in the competitive job market?

Finding the right program is daunting, as thousands of programs exist worldwide.

Whether you’re interested in strategic brand management or digital transformation, these marketing master’s programs will prepare you with cutting-edge skills and industry insights.

This blog will review the top 10 marketing master’s programs in the world based on the QS Master’s in Marketing, covering each program’s application process, fees, and special aspects.

Why pursue a master’s in Marketing?

Students with a Marketing Master’s Degree are trained in branding, consumer psychology, market analytics, and digital marketing strategies. Why you should consider it:

High demand: The field of marketing continues to evolve with roles in digital marketing, product management, analytics, etc.
International career opportunities: Top companies in advertising, PR, consulting, brand management, and market research seek to hire graduates.
Lucrative salaries The average salary for a marketer is between $90,000 and $120,000 per year internationally, based on experience and location.
In-depth knowledge: The curriculum that programs provide focuses on branding, analytics, consumer behavior, and digital marketing to prepare students for leadership roles.

Now, without further ado, here are the best master’s in marketing degrees worldwide!

Best Marketing universities in the world

Here is the list of the top 10 marketing masters in the world. Pursuing your MS in Marketing will give you an edge over other students when you apply for any job in any of the renowned companies across the globe.

Rank	University	Program name	Location	Tuition fees
1	HEC Paris	MSc in Marketing	France	€34,500
2	ESSEC Business School	MSc in Marketing Management & Digital	France	€32,602 or SGD47,000
3	IE Business School	Master in Strategic Marketing & Communications	Spain	€37,000
4	ESCP Business School	MSc in Marketing & Creativity	France	€26,300
5	Imperial College Busienss School	MSc Strategic Marketing	UK	€42,500
6	Columbia Business School	MS in Marketing Science	USA	€77,156
7	EMLyon Business School	MSc in Digital Marketing	France	€38,500 (2-year) and €28,750 (for one year)
8	ESADE Business School	MSc in Marketing Management	Spain	€36,400
9	Warwick Business School	MSc in Marketing and Strategy	UK	€36,270
10	EDHEC Business School	MSc in Marketing	France	€27,300

Now, let’s explore each program in detail for better understanding.

HEC Paris

HEC Paris is a leading international business school that has historically been ranked among the best in the world.

It has always been fully dedicated to education and research in management and offers a comprehensive and unique portfolio of educational programs for the leaders of tomorrow: Master’s Programs, MBA, PhD, HEC Executive MBA, TRIUM Global Executive MBA, and Executive Education custom and open-enrollment programs.

The HEC Paris Masters in Marketing program ranks #1 in the QS Business Masters Rankings 2025: Marketing, with an overall score of 100.

HEC Paris MSc Marketing

HEC Paris continues to proudly hold the title of global Master in Marketing (2025, QS ranking), ranked #1 out of 93 other universities. After completing this course, you can easily earn a starting salary of up to €50,000.

This program is accredited to deliver a Master’s Degree according to European Standards and is therefore registered on RNCP (Répertoire national des certifications professionnelles).

Documents required

To gain admission to this top university in Europe, you need to attach some documents to support your application. here is the list curated for you:

Certificate(s) of all academic degrees or enrollment status
All official academic transcripts received in higher education institution (exchange programs included) with official GPA
Résumé (CV)
(Optional) GMAT (or GMAT Focus) or GRE (or GRE shorter version) or TageMage official score report
GMAT and GMAT Focus: If taken online, please upload a screenshot of your results on your application and submit your official score report to our institution by using mba. com
While your GRE may be reviewing and potentially denying, I believe in some GRE shortened version: Please upload your test taker score report to your application and send your scores via ETS using code 3623. Do not need a department code.
Score report of English language tests (TOEFL or TOEIC (Bridge or Listening and Reading or Speaking and Writing) or IELTS or Cambridge) It should be noted, however, that there is no minimum score requirement to apply. This test is exempt only for the following:
English native-speakers (please attach a scan of your passport)
Scholarships for students who have completed their pre-university education in an English medium institution. The language of instruction of the degree program must be indicated in the degree certificate, in the supplement, or in the transcript of records
2 online reference forms completed (at least one from a professor)
Reference letters should be submitted before the application deadline of every round.
We advise requesting all references at least 4 (four) weeks prior to your application deadline.
Any reference letter submitted directly by the candidate to his application must be PDF and signed by the referee.
Passport-style photo
A non-refundable €150.00 application fee.

Tuition fees

Here is the breakdown of tuition fees for the academic year 2025/2026:

Academic fees are €31,600.
Student service fees are €1,950
Administrative fees are €950

So the total tuition fee for the HEC Paris master’s in marketing program is €34,500.

ESSEC Business School

ESSEC Business School was established in 1907 and offers a highly digital-focused marketing master’s program, preparing students for roles in data-driven marketing, e-commerce, and AI-powered strategies.

The ESSEC Business School’s MSc in Marketing Management & Digital program ranks #2 in the QS Business Masters Rankings 2025: Marketing, with an overall score of 97.1.

Why pursue this program?

You will be specialised in Digital Marketing and Data Analytics
Hands-on projects with Google, Facebook, Amazon
Ranked #2 in the QS Business Master’s Rankings- Marketing
Located in Paris, a global marketing hub

Documents required

Your updated CV/Resume of maximum 1 page in English
Degrees obtained
Transcripts/grade sheets
Two references
One English test
One Identity card
One photograph
Pay €115 non-refundable application fee

The tuition fee for this marketing master’s in the world is €32,602 or SGD47000.

IE Business School

IE Business School in Spain is known for its entrepreneurial mindset and strong focus on strategic brand communication. This program is perfect for students looking to enter branding, PR, and digital storytelling.

This B school in Spain offers one of the top marketing master’s in the world- Master in Strategic Marketing & Communications.

The IE Business School’s Master in Strategic Marketing & Communications ranks #3 in the QS Business Masters Rankings 2025: Marketing, with an overall score of 95.3.

Why Choose This Program?

This program in Spain focuses on core areas such as common core period, corporate business & management, strategic communication & marketing, communication and marketing plans, and tools and skills for communication and marketing.
The duration of this program is 10 months

Documents required

Bachelor’s degree from an accredited university
Official university transcripts (certified translation into English or Spanish)
1 page CV/Resume. See the example here.
Personal statement
Contact information of two relevant academic or professional references.
English language certificate – we accept the TOEFL (minimum score of 100 but 105 recommended), the IELTS (minimum score of 7 but 7.5 recommended), Duolingo English Test (minimum score of 130) or a Cambridge Advanced level.

A certificate is not required if you are a native speaker, you completed an undergraduate degree in English, you have worked and lived for more than two years in an English-speaking country, or if you have extensive professional experience in English.

A photocopy of your current passport
Passport-sized picture
Application fee: 150€ (fee is not refundable)

Tuition fees

The tuition fee for the whole program for the academic year 2025/2026 is €37,000.

Entry requirements

Bachelor’s degree from an accredited university
Scores of GMAT/GRE or IEGAT Test
Work experience preferred

ESCP Business School

ESCP Business School is one of the best business schools in Europe and takes a creative and innovative approach to marketing, preparing students for careers in brand storytelling, digital marketing, and experiential branding.

The ESCP Business School’s MSc in Marketing & Creativity program ranks #4 in the QS Business Masters Rankings 2025: Marketing, with an overall score of 93.9.

Why Choose This Program?

Creative-focused curriculum with real-world projects
Partnerships with advertising & media agencies
Courses in Paris & London for global exposure
Strong career placement in creative industries

MSc in Marketing & Creativity

Here are some more details about this top marketing master’s in the world:

Program duration: 18-21 months (full-time)
Language of Instruction: English
You can pursue this course in London and Paris
Entry level: Bachelor or Master degree (minimum 180 ECTS) with a minimum of 18 months of working experience.
The average starting salary of around €55,900 worldwide.
The tuition fees for January 2026 intake is €26,300 for all students including EU and non-EU). Travel and living costs are not covered by this fees.

Documents required

Bachelor degree and/or Masters in any discipline.
A minimum of 18 months of relevant, full-time professional work experience (can also include internships) in a customer-related activity such as sales, marketing, communications, or creative industries.
Two reference letters, (ideally one academic and one professional in a format of your preference
One motivation letter
Creative essay (500 words) that responds to the prompt: “Describe an experience (in a workplace or elsewhere) where you discovered a creative approach to solving a problem, handling a complex situation or developing new ideas. This essay encourages creativity in writing
Fluency in English. For non-English speakers, our minimum scores are as follows:

TOEFL IBT: 100

IELTS Academic: 7

TOEIC: 800**

Cambridge English C1/C2 (CAE/CPE): 185

If you studied entirely in English for three or even more years, there might be exemptions.

A non-refundable application fee of €130 for all applicants.

Entry requirements

Bachelor’s degree
GMAT/GRE preferred
English language proficiency

Imperial College Business School

The MSc in Strategic Marketing at Imperial College Business School is designed to help students develop a comprehensive understanding of marketing strategies, with a strong focus on data analysis and digital marketing.

This program combines the latest marketing theories with practical learning, preparing students to excel in an ever-changing marketing landscape.

The Imperial College Business School’s MSc in Strategic Marketing program ranks #6 in the QS Business Masters Rankings 2025: Marketing, with an overall score of 91.6.

Here are some more details about this marketing masters in the world:

Program duration: 12 months or one year
Location: London, UK
The tuition fee for this 12-month program is €42,500.

Documents required

Current CV (view CV template for guidance)
Personal Statement Questions (see blog for tips on how to write a personal statement)
Complete degree transcripts with English translation if necessary (view international entry requirements)
Contact details of two academic referees or one academic and one professional referee including their company/business email address. We recommend that one should be your current line manager
Career planning question, a quantitative experience statement and programming/computer software experience (if applicable)
GMAT/GRE is not a mandatory requirement for any programme, however, it can enhance the strength of your application
English language scores (if required i.e. TOEFL, IELTS. View English language requirements)

Entry requirements

English language requirements

IELTS: A minimum score of 7.0 with minimum scores of 6.5 in all elements.
TOEFL iBT: A minimum score of 100 overall with minimum scores of 22 in all elements.
Duolingo English Test: 125 overall with no less than 115 in any band score.

You should have minimum three years of work experience
Two academic references
An essay

Columbia Business School

Columbia Business School’s MS in Marketing Science offers an advanced approach to marketing with a focus on data-driven strategies, consumer behavior, and marketing analytics.

The program is ideal for students looking to specialize in marketing research, analytics, and the integration of AI in marketing.

The Columbia Business School’s MS in Marketing Science program ranks #5 in the QS Business Masters Rankings 2025: Marketing, with an overall score of 93.8.

There are three semesters in this program and you need to complete a minimum of 30 credits to complete this program successfully. The total tuition fee for this program is $77,156 and your esrtimated budget including mandatory fees, health insurance, books & supplies, Food & housing, perosmnal expenses, and transportation will be around $117,954.

Documents required

Prerequisites
Academic transcripts
GMAT or GRE scores
Scores of English language proficiency tests such as IELTS, PTE, and TOEFL.
Essays
Recommendations
Updated resume or cv
Application fee

EMLyon Business School

The MSc in Digital Marketing at EMLyon Business School focuses on developing a strategic understanding of digital marketing, e-commerce, and the impact of digital transformation.

This top marketing masters in the world is highly suitable for students seeking roles in social media marketing, digital strategy, and online brand management.

The EMLyon Business School’s MS in Digital Marketing program ranks #8 in the QS Business Masters Rankings 2025: Marketing, with an overall score of 86.9.

MS in Digital Marketing Program

With the MSc in Digital Marketing at EMLyon Business School, you will gain a strategic understanding of digital marketing, e-commerce, and the implications of digital transformation. Ideal for students interested in social media marketing, digital strategy, and online branding.

Why Choose This Program?

Focus on Digital Marketing trends, SEO, and Content Marketing.
Strong entrepreneurial spirit and innovation-driven curriculum.
Close industry ties with European startups and tech firms.
Global exposure with campuses in France and Asia.

Here are some more details about this program:

Duration of the program: 1 year (60 ECTS) or 2 years (120 ECTS)
It is a full-time course
Language of instruction: English
Delivered in Paris and 2 international terms in year 1 and year 2 + plus a European seminar in year 2.

Tuition fees

The total tuition fee for a 2-year (entry in year 1) course is €38,500.
The total tuition fee for a 1-year course (entry in year 2) is €28,750

All indicated fees include:

Tuition fees
Enrollment and administrative fees
When applicable, travel and accommodation costs in connection to the International Seminar
Career Center services while you are in the program and for 3 years after graduation
Some hours of one-on-one career coaching throughout your program
Lifetime membership to the Emlyon Business School alumni network

Documents required

A resume / CV
You have to submit a copy of the identity card or passport, which is official and valid
One copy of all degrees delivered by a higher education institution (en anglais ou en français)
Provisional Certificate of Enrollment for applicants currently studying at higher education institutions
A validated copy of your transcripts from the first year of your undergraduate education until now
A score limit of less than 5 years for an official management aptitude test: GMAT, GRE, CAT Test, TAGE-MAGE or you can take our emlyon online management test acceptable for all our Master’s programs and that is available directly on your dashboard
English language proficiency test (only official & recognised, unless exempt*) TOEFL, TOEIC, IELTS, Cambridge
Optional documents:
Letters of recommendation (professional or academic)
A letter of motivation

Entry requirements

To be eligible for admission to Year 1, applicants must meet one of the following criteria:

A 3-year Bachelor’s degree (or equivalent to 180 ECTS credits)
An attestation of ECTS credits for at least 180 ECTS credits acquired in a State-recognized Master degree

Applicants for entry into Year 2 should possess:

Bachelor’s study (240 ECTS credits, 4 registered years of study)
Have validated the first year of a State-recognized Master Degree
A valid attestation of equivalency of ECTS credits consisting of at least 240 ECTS credits obtained in a State-recognized Master’s degree

ESADE Business School

ESADE Business School is an academic institution with deep ties to the business world, known for the quality of its education, its international reach, and its clear focus on the integral development of the person.

Esade Business School is triple-crowned with the three most prestigious accreditations for international business schools (AACSB, EQUIS and AMBA).

The school is awarded with EFMD’s BSIS label, which validates its social responsibilities, innovative perspective and international student population.

This university also comes in the list of top 10 Marketing Masters in the World as its MSc in Marketing Management program ranks #9 in the QS Business Masters Rankings 2025: Marketing, with an overall score of 86.4.

MSc in Marketing Management

The MSc in Marketing Management at Esade Business School is designed for students who want to develop strong skills in marketing analytics, brand management, and marketing strategy.

Documents required

Your bachelor’s transcripts
Your bachelor’s degree
ESADE admission test results
English test scores- minimum score of TOEFL (iBT 100), IELTS (7.0, Academic test), Cambridge (Certificate in Advanced English: B+ or Certificate of Proficiency in English: C+), Academic Pearson (68) and Duolingo Test (+130).
Updated CV/Resume
Passport copy
Two letters of recommendation

Tuition fees

The total tuition fee for this top marketing master’s in the world is €36,400
The application fee of €135

Warwick Business School

Warwick Business School offers an MSc in Marketing & Strategy, which provides students with a deep understanding of both marketing strategy and business management.

This program is perfect for those who want to focus on strategic decision-making, market research, and understanding consumer behavior in competitive markets.

This university also comes in the list of top 10 Marketing Masters in the World as its MSc in Marketing & Strategy program ranks #7 in the QS Business Masters Rankings 2025: Marketing, with an overall score of 87.6.

Why Choose This Program?

Focus on strategic marketing and consumer insights
Offers a unique marketing strategy perspective for career versatility
Ranked among the top business schools for marketing
Career-oriented with strong internship opportunities

Entry requirements

You should have, or expect to receive, at least a 2.1 degree at undergraduate level from a UK university, or overseas equivalent from a top-performing University
This programme will appeal to a broad range of candidates wishing to make a career change into business and we welcome applicants from diverse academic disciplines
When considering your academic history, we will then consider your grade average and your qualification institution rank.

English language requirements

Overall IELTS (Academic, UKVI or Online) score of 7.0 with a maximum of two language components at lowest level 6.0/6.5 and the rest at 7.0 or above.
CPE- 190 overall
CAE: 190 overall
TOEFL: 100
Duolingo: Band A: 120, Band B: 130, Band C: 140.

Tuition fees

The total tuition fees for this top marketing masters in the world is €36,270.

EDHEC Business School

EDHEC Business School has campuses in Lille, Nice, Paris, London, and Singapore, EDHEC is one of the top 10 European business schools.

This university also offers one of the top 10 marketing masters in the world as MSc in Marketing Management at EDHEC Business School is designed to provide students with solid marketing foundations, including brand management, digital marketing, and international marketing strategies.

This program helps students develop a global perspective and prepares them for leadership roles in marketing.

This university also comes in the list of top 10 Marketing Masters in the World as its MSc in Marketing Management program ranks #10 in the QS Business Masters Rankings 2025: Marketing, with an overall score of 83.9.

Here are some more details about this coure:

Language of instruction: English
Campus: Lille
Duration: September-May: on campus academic courses*/June onwards: work experience.
Accreditations: AACSB, CEFDG, EQUIS
The total tuition fee for this program is €27,300 and application fee of €100.

Documents required

Minimum three-year bachelor’s degree (any type of engineering or business/finance background)
Acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS)
TOEFL Internet-based ≥ 92
TOEIC ≥ 850
IELTS ≥ 6.5
Cambridge Test of English > 175
Optional Aptitude Test Score GMAT or GRE or TAGE MAGE or CAT official test score report (CAT* for Indian students only) can add value to your application
CV
Letter of motivation
Academic transcripts
Two letters of recommendation

How to Choose the Right Marketing Master’s Program?

Factors to consider when choosing a marketing master’s program:

Dream Job Aspirations: Are you more focused on building your career in luxury marketing, digital marketing, or analytics?
Where are you located and where do you want to be located when you graduate: Many of the programs have a stronghold in their geographical locations.
Cost vs. ROI: Evaluate your tuition fees versus possible post-graduation salaries.
Admissions Criteria: GMAT/GRE is required for some programs, more emphasis is on experience for others.

Final thoughts

Take the next big step in your career with a Master’s in Marketing from a leading university and achieve success in branding, digital marketing, or data analytics.

The programs mentioned above provide high level of education, networking opportunities across the world and greater pay.

Want professional advice about how to apply to university? Reach out to BNPS International for tailored counseling services and assistance with your application!